EISPATISSERIE HOKEY POKEY
PROJECT OUTLINE
The Eispatisserie Hokey Pokey in Berlin is renown for its exceptional premium ice cream. As the responsible designer I have been in charge of the corporate design and visual language of Hokey Pokey since day one. I advise the brand strategically, design and implement all content visually. This includes signage, posters, store design, packaging, product photography, stationary, and presentations.
For the website I collaborated with Designbüro Persch, Hamburg. I oversaw the design direction and co-created the UI design, user flows and content. I am also responsible for the social media activities of Hokey Pokey: I create images, animated stories and content for Instagram and Facebook.
My ROLE
Creative Direction, Graphic Designer & Art Director, Content Creator (Social Media)
TOOLS
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Sketch
STYLEGUIDE
Based on my initial logo design from 2011, I tasked Studio Martina Flor, a design studio specializing in lettering and custom fonts, with the re-design of the logo. The new logo works equally well on all devices and in all applications and was complemented by a monogram.
Photos by Ragnar Schmuck, Andrea Zoltanetzky, Niko Robert and Carolin Jacob.
m +49 (0) 179 722 99 61
