BMW
For international agencies like Jung von Matt, Elbe and TBWA, Berlin I designed many catalogues, brochures and ads for BMW. My tasks also included the planning and supervision of international photo shoots - a very formative experience for me and my further work.
BMW M3 Coupé, Sedan and CaBriolet
PROJECT OUTLINE
I designed three catalogues for the new BMW M3 models - Coupé, Sedan and Cabriolet. To underline the performance of the cars we developed the concept "Race Tracks of the World". The shoots took us to Dubai, Monaco and Barcelona. All pictures were drawn by hand beforehand. Among other things, I focussed on a specific sequence of perspectives in order to reflect the beauty of the cars.
Agency: Jung von Matt/Elbe & TBWA, Berlin
Client: Bmw Ag, M-GmbH
Task: Senior Art Direction
Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Pen and Paper
Photographer: Conrad Piepenburg
BMW Z4
PROJECT OUTLINE
To present the new BMW Z4 in an unusual environment, we chose a nature setting in Norway for the shoot. The landscape was a fantastic match for this car.
Agency: TBWA, Berlin
Client: BMW AG
Task: Senior Art Direction
Tools: Adobe Photoshop, Adobe InDesign, Pen and Paper
Photographer: Emir Haverić
BMW ActiveHybrid 7/ X6
PROJECT OUTLINE
Two of the first hybrids launched on the European market were the BMW ActiveHybrid 7 and the BMW ActiveHybrid X6. The campaign look with blue lines was consistent with the look for all BMW hybrid vehicles. We shot the imagery for the catalogue in San Francisco and the surrounding area.
Agency: TBWA, Berlin
Client: Bmw Ag
Task: Senior Art Direction
Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Pen and Paper
Photographer: Alexander Rank
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